Recently, those involved online who use URL-shortening services got worried when one of the prominent services, tr.im, announced it was going out of business. All of those links using tr.im that were out there would be broken.
This has huge consequences on those of us who use Twitter, Blogs, etc., to promote our online e-business. A
friend of mine pointed me to this great article on creating your own "short URLs" on your site.
http://www.sitepoint.com/newsletter/...id=3&issue=253