EBO On The Go: Pricing, PPC, Marketing, Margin and Profit [Episode 11]

Welcome to Episode 11 of the E-BusinessOnline Podcast

Host & Speaker:  Fred McKinnon
Topic:   Documenting changes on pricing and marketing to know your numbers
Summary:  Join Fred “on the go” as he drives in to work, discussing the way he audits his P&L numbers and PPC

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This “on the go” show doesn’t have show notes, so listen as Fred discusses how to analyze dropship margins, profits, and why it’s important to document any pricing changes you make or revisions to your marketing campaigns, such as Google Adwords, Google Shopping, Amazon Sponsored Products PPC, and Facebook Ads.

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