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Amazon’s New Social Media Codes, Wasted Ad Spend, and Long-Term Storage [Episode 28]

Hello EBO’ers: Welcome back to the E-BusinessOnline Podcast – this is Episode 27 where we’re talking about Amazon Seller Fulfilled Prime and some of the pitfalls in purchasing liquidation lots for resale. DON’T FORGET THE CONTEST TO WIN ONE HOUR OF FREE E-Commerce COACHING! ***CONGRATS TO JODI KLINE, our January 2018 WINNER of one hour …

Am I Crazy Enough To Launch Fidget Spinners? Case Study [Episode 21]

Welcome to Episode 21 of the E-BusinessOnline Podcast

Host & Speaker:  Fred McKinnon
Topic:   Fred breaks the big rule of Private Label and reveals a product and his launch strategy.

2 Things We Are Asking Every Listener to Consider:

  • JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST
  • Visit the Podcast on iTunes and leave a rating and written review (speak my love language, please!)

 

Photos by Chris Moncus Photography

Episode 21:
Who Is Crazy Enough to Launch Fidget Spinners?

Hello EBO’ers:

If you’ve listened to enough podcasts about private labeling or if you’ve hung out in various e-commerce Facebook groups you will learn something very, very quickly.  It’s an unspoken rule that everyone usually swears by …

NEVER, EVER reveal your BRAND or your PRODUCT.

You see, plenty of people have nothing better to do than to sabotage your brand or hijack your product idea.  It’s a sad state when this happens.  So unless you invest a ton of money into someone who will tell you their secrets you are stuck thinking about your product in a generic way that may or may not relate to the overall dynamic of launching a product.

Call me crazy, but I’ve just broken that rule.   I learn visually and by actually “trying it”.   You can read a manual to me out loud ten times and have me stare at it for weeks — but until I put down the manual and start tinkering, I don’t learn.  It’s just how I’m wired.  And I know there are plenty of you out there who are wired the exact same way.

With that being said, I decided to do a simple little case study (click here to signup now!) on launching a private label product that has extremely high competition but that also has extremely high demand.   If you haven’t heard of “Fidget Spinners” in the Spring of 2017 you were probably hiding under a rock or have little to no interaction with younger children and teenagers.   I’m not sure whey they hit the market but the #1 “Fidget Spinner” on Amazon is currently selling nearly 10,000 units per month.   That’s more than 300 units per day, or nearly 14 fidget spinners per hour.  (I might also add that at today’s current selling price of the #1 Fidget Spinner, they appear to be losing money or liquidating their inventory).  A search of the word “fidget spinner” on Amazon has 400 pages of results.

My kids started bringing these gadgets home and I realized they were like $10 bills because they were literally being used as trading currency in our kid’s schools.    I’d ask my kid “where did you get that” and he’d reply “I traded a spinner for it” or vice-versa.   Crazy.  I had to explore this product.

Here’s the deal:

  • I had very little to lose.   They aren’t expensive so for a minimal investment I could experiment with this and see what results I could get.
  • This would be a great product to private label – all I had to do was stick a logo on there and go for it.
  • Breaking the HUGE RULE about revealing your product was no big deal since the market was already saturated.
  • I could launch this on my main company’s brand which is public knowledge – so I didn’t need to reveal any secret brand names or businesses.

That’s when I decided to pull the trigger and do a case study.   The question?

Can I source, launch, and make a profit off an extremely competitive, saturated product in an aggressive niche?

I was willing to take the risk and share the details, win, lose or draw.   That’s what this case study is about.

I’d love to invite you to get the details.  Join the “Crazy Fidget Spinner Case Study” right now and you’ll start getting a series of emails and updates with screenshots, graphics, REAL sales numbers, REAL ASINS and links to MY PRODUCT on Amazon.

Signup for the case study by clicking here!

 

 

 

Download the show notes.

If you’re listening on our website, please consider clicking the subscribe links underneath the player to subscribe in iTunes or in Android apps.  We’d be honored to hear your comments about this podcast below and your reviews on iTunes.

Consulting:

Interested in having 1-on-1 consulting calls with Fred?   See the appointment calendar below:

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Guest: Connor Gillivan – $20M Amazon Seller and CMO of FreeeUp [Episode 20]

Welcome to Episode 20 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Fred interviews guest Connor Gillivan, a $20M Amazon Seller and CMO/Co-Founder of FreeeUp 2 Things We Are Asking Every Listener to Consider: JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST Visit the Podcast on iTunes and …

Why You Should Consider Hiring a Virtual Assistant (VA) – and How! [Episode 19]

Welcome to Episode 19 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Reasons to Hire a VA 2 Things We Are Asking Every Listener to Consider: JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST Visit the Podcast on iTunes and leave a rating and written review (speak my …

Building a Huge Social Media Following and Monetizing: Russ Hutto with “Marching Band is Awesome” [Episode 17]

Welcome to Episode 17 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon with guest, Russ Hutto Topic:   Building a Social Media Following and Monetizing Niche Markets Summary:  Join us as Fred interviews long time friend and business partner, Russ Hutto.  Russ grew an amazing following via social media in a unique market about “marching …

Amazon Sponsored Product Ads, Part 2 – Manual Campaign Adjustments [Episode 13]

Welcome to Episode 13 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   What are Amazon Sponsored Products and Ads? Summary:  This podcast picks up as a continuation of Episode 12 and moves into manual campaigns and how to monitor profitability of keywords. 2 Things We Are Asking Every Listener to Consider: JOIN OUR MAILING …

Amazon Sponsored Product Ads – Auto Campaigns [Episode 12]

Welcome to Episode 12 of the E-BusinessOnline Podcast

Host & Speaker:  Fred McKinnon
Topic:   What are Amazon Sponsored Products and Ads?
Summary:  Join Fred for a live walk through as he discusses Amazon Sponsored Products and adjusts his auto campaigns.

2 Things We Are Asking Every Listener to Consider:

  • JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST
  • Visit the Podcast on iTunes and leave a rating and written review (speak my love language, please!)

Download Amazon’s “Building Your Brand with Sponsored Products” E-Book

Links

Facebook Page:  we share e-business related news and resources from time to time here
Facebook Group:  this is the place to network with other sellers and get your questions answered
Podcast Subscriptions:  follow links beneath player

Download the show notes.

If you’re listening on our website, please consider clicking the subscribe links underneath the player to subscribe in iTunes or in Android apps.  We’d be honored to hear your comments about this podcast below and your reviews on iTunes.

EBO On The Go: Pricing, PPC, Marketing, Margin and Profit [Episode 11]

Welcome to Episode 11 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Documenting changes on pricing and marketing to know your numbers Summary:  Join Fred “on the go” as he drives in to work, discussing the way he audits his P&L numbers and PPC 2 Things We Are Asking Every Listener to Consider: JOIN …

Q&A: Private Label or Dropship, Sourcing in USA, Integration and Tools [Episode 10]

Welcome to Episode 10 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Fred answers questions from fellow EBO’ers sent via email and on the Facebook Group Summary:   Fellow EBO’ers (that’s code for folks in our E-BusinessOnline community!) ask questions and have them answered here on the podcast. 3 Things We Are Asking Every Listener to …

Best Practices for Sharing Content on Social Media

Social media integration is not only important, but mission-critical to success these days in e-business.   Whether you are building a mailing list, sharing a product, or generating user-content, knowing how to post to social media is very important.


Hootsuite - Social Relationship Platform

We utilize Hootsuite for our social media sharing.  In our business, we have our main company brand, our private label brands, accounts for this property (E-BusinessOnline.Com) and several social media accounts for smaller, niche-driven audiences.   Hootsuite has made it easy to schdule and post from their dashboard to our Twitter, Facebook, and Instagram profiles.

They’ve got an amazing short video that outlines some best practices for sharing content on social media.  Check it out and apply it.   Here’s to your e-business prosperity!