Welcome to Episode 17 of the E-BusinessOnline Podcast
Host & Speaker: Fred McKinnon with guest, Russ Hutto
Topic: Building a Social Media Following and Monetizing Niche Markets
Summary: Join us as Fred interviews long time friend and business partner, Russ Hutto. Russ grew an amazing following via social media in a unique market about “marching band”. Hear how he grew his social media following to nearly 200,000+ fans across social media platforms.
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In this podcast Fred talks to Russ Hutto, creator and founder of the “Marching Band is Awesome” site and fan bases. He created a special niche market in something he was passionate about – marching band. Russ grew this niche market on Facebook to over 100,000 fans and over 60,000 fans on Instagram. Using this market, he is able to sell merchandise (T-Shirts, Hoodies, etc) successfully while allowing him to travel, spend time with his boys, and work from anywhere there is wi-fi! In addition, he used this market to pursue a dream to write a novel and enjoys the #1 spot on Amazon in his teen-fiction category.
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