EBO On The Go: Pricing, PPC, Marketing, Margin and Profit [Episode 11]

Welcome to Episode 11 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Documenting changes on pricing and marketing to know your numbers Summary:  Join Fred “on the go” as he drives in to work, discussing the way he audits his P&L numbers and PPC 2 Things We Are Asking Every Listener to Consider: JOIN […]

The 4Ms: Strategic Leadership & Time Management [Episode 5]

Welcome to Episode 5 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon with guest, Justin Davidson Topic:   The 4Ms:   Maintain, Maximize, Margin, and Move Into – Time Management and Leadership Summary:   In Episode 5, Fred is joined with guest, Justin Davidson, to share a simple, but profound exercise which is perfect for jump starting […]

9 Ways to Prevent Credit Card Chargebacks, Pt. 2

In our last post we discussed 4 of our 9 ways to prevent credit card chargebacks in your e-business.   These four steps were primarily related to legitimate customer purchases who are filing chargebacks for varions reasons. Most of your credit card chargebacks will come from transactions that are fraudulent.  Online credit/debit card fraud is one […]