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You’re Never Too Busy for Metrics

Have you ever settled in and ignored your metrics? Friends, one of the main reasons that I started this blog was to share news and insights about e-commerce and online selling.   With over a decade in e-commerce, I’ve seen plenty of things – some amazing successes and some really discouraging heartaches.   I hope that my transparency and vulnerability with our readers will help save some of you from the mistakes we’ve made and at the same time, launch you into some of the success we’ve enjoyed. We Got Sloppy and It Costs us over $10,000 Yes, you read that correctly.   Today I just swallowed the intense reality that we’ve unexpectedly accrued over $10,000 worth of eBay insertion fees.   How did that happen?  It’s not pretty. Because our company is a high volume seller, we qualified for a promotion a while back that enabled us to have unlimited…


3 Things Your Customers Want

This past week I had the privilege of attending the annual Global Leadership Summit via simulcast hosted at a location here in Georgia.  It was two jam-packed days of teaching from some of the world’s greatest (and most successful) leaders in the world. For any entrepreneur who is leading a business, whether an online e-commerce operation or any other type of organization, leadership is critical.   Good leadership will help a venture soar to higher heights and poor leadership will most assuredly sink you into the lowest of lows. One of the speakers was Horst Schulze, the CEO of Capella Hotel Group and Founding President of Ritz-Carlton Group.   He discussed three simple reminders about hospitality and what customers want.  I’d like to translate some of his teaching into our world of e-commerce and online business. What Do Your Customers Want? Your customers want their product (or service) without defect:…

As The Dust Clears on the Walmart Purchase of Jet.Com

    As the dust settles this week, there are lots of opinions on the recent acquisition of Jet.Com by Walmart.   Does their $3.3 billion investment make sense?  We found a great article from the Wharton school at the University of Pennsylvania that sheds some great light. What do you think?   Was this a powerful move from Walmart or a disastrous play?

Amazon Sellers: Manage Buyer Offers

A new feature is appearing under the hoods of the Seller Central portal for Amazon Sellers.  It’s called “Manage Buyer Offers” and seems to suggest that Amazon is wading into the territory that is quite familiar to eBay sellers:   allowing buyers to make their own price offers. A quick search in Amazon’s Seller Help reveals that in fact, this is ready to roll. Make an Offer enables customers to offer to participating sellers a price lower than the current price. It facilitates an online negotiation between a customer and a seller. Make an Offer is currently available for the Collectibles, Fine Art, and Personal Computer (Used/Refurbished) categories. How does it work? When you upload your products for sale, you can configure Make an Offer to specific SKUs. Customers can purchase your product at the current price or make an offer. Each submitted customer offer is valid up to 72…

Resisting Change Can Cost You – Big

“…the constant march forward to ever-newer ways of doing things was not just a lamentable side effect of commerce, but was an ESSENTlAL element of WEALTH CREATION.  The task of creating wealth ABSOLUTELY depends on change” Taken from “Thou Shalt Prosper“

Let the Lending Begin: Amazon.Com and Seller Lending

We’ve been hearing about it for a while, but it’s in full swing.  Amazon.Com is officially lending money! Below is a copy of an email received by a current Amazon.Com Seller: Dear Seller: Amazon is always looking for ways to help our sellers grow. Your seller performance has prequalified you to become one of the hundreds of sellers that use Amazon Lending to grow their revenue and profits, faster. What is available? Up to $335,000 loan available with a one page loan registration Money can be advanced to your account in as little as 2 days What’s the cost? The total interest cost is less than $3 for every $100 you borrow* No origination fee or pre-payment penalty Amazon Lending is a fast and easy way to fund your business. To access Amazon Lending on Seller Central, sign in with your Selling on Amazon Primary Account holder user id and…

9 Ways to Prevent Credit Card Chargebacks, Pt. 2

In our last post we discussed 4 of our 9 ways to prevent credit card chargebacks in your e-business.   These four steps were primarily related to legitimate customer purchases who are filing chargebacks for varions reasons. Most of your credit card chargebacks will come from transactions that are fraudulent.  Online credit/debit card fraud is one of the biggest risks and expenses for online businesses.  With every passing month those who conduct fraudulent purchases get smarter and smarter with how they steal your money.   The key to preventing these chargebacks is preventing the order from occurring in the first place.  However, you can still win chargebacks on fraud purchases if you follow some of these steps. 5.  Stop Accepting American Express. I’m a proud AMEX cardholder.  I frown upon businesses when they hand my pretty gold AMEX back to me and say “I’m sorry sir, but we do not accept American…

Checklist to Prep for 2012 Holiday Season

The 2012 Holiday Shopping season may seem like it’s still way off in the distance but if you’re not prepping now, you’re already behind. Our friends over at ChannelAdvisor have compiled ten tasks for you to check off in preparation for the big season. Some of these tips include: Sharpening your Google Shopping strategies Expanding to more marketplaces Perfecting your paid search Getting your webstore ready and more Download the checklist today!