Amazon Sponsored Ads, Part 3 – Finding Keywords and Optimizing [Episode 14]

Welcome to Episode 14 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   What are Amazon Sponsored Products and Ads? Summary:  This podcast picks up as a continuation of Episode 12 and Episode 13 and moves into best practices in finding the keywords and phrases and optimizing your listing. 2 Things We Are Asking Every Listener…

Amazon Sponsored Product Ads, Part 2 – Manual Campaign Adjustments [Episode 13]

Welcome to Episode 13 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   What are Amazon Sponsored Products and Ads? Summary:  This podcast picks up as a continuation of Episode 12 and moves into manual campaigns and how to monitor profitability of keywords. 2 Things We Are Asking Every Listener to Consider: JOIN OUR MAILING…

Amazon Suspended Our Account During Christmas – The Horrific Nightmare [Episode 8]

Welcome to Episode 8 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Fred tells his story of how his primary seller account on Amazon got SUSPENDED for 4 days during the peak Christmas buying weekend in December. Episode 8 is a story, and a horrific one.   As a veteran seller of over 11…

Amazon FBA Alert: Fees Doubled when Item Miscategorized

Hello EBO’ers! (That’s short for E-BusinessOnliners, and if you’re reading this it means you’re part of this community!) Just wanted to write up a quick article about something I encountered this weekend with Amazon FBA.   I have a PL (Private Label) product that has been selling really well.   Depending on the selling price we…

New Policies for Amazon’s OTC Medicine and Supplements

 Hello Amazon Sellers, In yet another sweeping change, Amazon announces yet another regulation and imposition on their Sellers; this time, in the Health & Personal Care category. If you are one of thousands of Sellers who create supplements or over-the-counter medicines, this will impact you in a significant way. Here’s the official notification from Amazon:…

Amazon Clamps Down on Incentivized Customer Reviews

Howdy E-Commerce Gurus: Another day, another huge blow to Amazon Marketplace Sellers.   It seems like every few weeks we’re posting news about major modifications that Amazon is making on their platform. Today’s blow is especially tough for “Private Labelers” who rely on incentivizing sales in exchange for reviews.   Effective today, Amazon will no…

7 Ways for E-Commerce Dropshippers to Prepare for Q4 on Amazon

Today is October 1st – Q4 has officially begun! I’ve personally endured over a decade of Q4 excitement (and suffering) in the world of e-commerce.   Although sales don’t historically show a significant pickup until the week of Black Friday, now is the time to begin preparing.  For those who utilize dropshipping as a core…

Amazon Now Requiring Tracking for Envelopes/Flats

Attention Amazon Sellers, In case you haven’t noticed, Amazon is making serious changes to their policies impacting 3rd party marketplace sellers.   Just a couple of weeks ago they started restricting well-known brands from being sold without approval.   Just last week they announced a major change in their return policy as well. It appears…

Amazon Shakes up 3rd Party Sellers with Forced Prepaid Returns

Amazon.com has been shaking up the scene lately with 3rd party “Marketplace Sellers”.   Just last week they announced a massive plan to begin restricting well-known brands from being sold by Marketplace Sellers.   The ripples of this announcement are still sending shock waves throughout the community of Amazon sellers who practice what’s known as…

Amazon Sellers: Manage Buyer Offers

A new feature is appearing under the hoods of the Seller Central portal for Amazon Sellers.  It’s called “Manage Buyer Offers” and seems to suggest that Amazon is wading into the territory that is quite familiar to eBay sellers:   allowing buyers to make their own price offers. A quick search in Amazon’s Seller Help…