Business Strategy

Amazon’s New Social Media Codes, Wasted Ad Spend, and Long-Term Storage [Episode 28]

Hello EBO’ers: Welcome back to the E-BusinessOnline Podcast – this is Episode 27 where we’re talking about Amazon Seller Fulfilled Prime and some of the pitfalls in purchasing liquidation lots for resale. DON’T FORGET THE CONTEST TO WIN ONE HOUR OF FREE E-Commerce COACHING! ***CONGRATS TO JODI KLINE, our January 2018 WINNER of one hour […]

Am I Crazy Enough To Launch Fidget Spinners? Case Study [Episode 21]

Welcome to Episode 21 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Fred breaks the big rule of Private Label and reveals a product and his launch strategy. 2 Things We Are Asking Every Listener to Consider: JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST Visit the Podcast […]

Guest: Connor Gillivan – $20M Amazon Seller and CMO of FreeeUp [Episode 20]

Welcome to Episode 20 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Fred interviews guest Connor Gillivan, a $20M Amazon Seller and CMO/Co-Founder of FreeeUp 2 Things We Are Asking Every Listener to Consider: JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST Visit the Podcast on iTunes and […]

Why You Should Consider Hiring a Virtual Assistant (VA) – and How! [Episode 19]

Welcome to Episode 19 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Reasons to Hire a VA 2 Things We Are Asking Every Listener to Consider: JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST Visit the Podcast on iTunes and leave a rating and written review (speak my […]

Building a Huge Social Media Following and Monetizing: Russ Hutto with “Marching Band is Awesome” [Episode 17]

Welcome to Episode 17 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon with guest, Russ Hutto Topic:   Building a Social Media Following and Monetizing Niche Markets Summary:  Join us as Fred interviews long time friend and business partner, Russ Hutto.  Russ grew an amazing following via social media in a unique market about “marching […]

Amazon Sponsored Product Ads, Part 2 – Manual Campaign Adjustments [Episode 13]

Welcome to Episode 13 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   What are Amazon Sponsored Products and Ads? Summary:  This podcast picks up as a continuation of Episode 12 and moves into manual campaigns and how to monitor profitability of keywords. 2 Things We Are Asking Every Listener to Consider: JOIN OUR MAILING […]

Amazon Sponsored Product Ads – Auto Campaigns [Episode 12]

Welcome to Episode 12 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   What are Amazon Sponsored Products and Ads? Summary:  Join Fred for a live walk through as he discusses Amazon Sponsored Products and adjusts his auto campaigns. 2 Things We Are Asking Every Listener to Consider: JOIN OUR MAILING LIST:   SEND A TEXT […]

EBO On The Go: Pricing, PPC, Marketing, Margin and Profit [Episode 11]

Welcome to Episode 11 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Documenting changes on pricing and marketing to know your numbers Summary:  Join Fred “on the go” as he drives in to work, discussing the way he audits his P&L numbers and PPC 2 Things We Are Asking Every Listener to Consider: JOIN […]

Q&A: Private Label or Dropship, Sourcing in USA, Integration and Tools [Episode 10]

Welcome to Episode 10 of the E-BusinessOnline Podcast Host & Speaker:  Fred McKinnon Topic:   Fred answers questions from fellow EBO’ers sent via email and on the Facebook Group Summary:   Fellow EBO’ers (that’s code for folks in our E-BusinessOnline community!) ask questions and have them answered here on the podcast. 3 Things We Are Asking Every Listener to […]

Best Practices for Sharing Content on Social Media

Social media integration is not only important, but mission-critical to success these days in e-business.   Whether you are building a mailing list, sharing a product, or generating user-content, knowing how to post to social media is very important. We utilize Hootsuite for our social media sharing.  In our business, we have our main company […]